Vidvi

Five key skills for running live sales.

Running an event is not difficult, but requires prior preparation. Practice makes perfect, as the saying goes, it is the constant practice of your speaking skills that will bring you to perfection in the future. In this article, we’ll tell you what to pay attention to when running an online event.

Solid preparation

A live shopping host should, above all, be well prepared for the task. Knowledge of the offer and parameters of individual products is very important. Customers will surely ask many questions about the presented assortment, so it is worth preparing in advance in this regard. Just like in a stationary store, consumers need professional service in a virtual space. The ability to advise is another trait that should distinguish a good web host. It is a responsible task that requires not only appropriate predispositions and character traits, but also knowledge. A host should be a communicative, open-minded, independent person with good manners. The power of persuasion, self-confidence and charisma are the qualities that are desirable in live shopping streams. It is also worth remembering that customers want their purchases in the live commerce model to be similar to that offered by a stationary store. Professional advice, expert knowledge, knowledge of the offer – these are just some of the components that should distinguish live sales.

Keep your customers happy

Live sales have a lot to do with the show, and the entertainment element is part of this model. Customers are looking for something more in their live purchases than just a possible sales transaction. It is worth making sure that consumers feel special and that they can experience something valuable. The authenticity of the message and the free communication process will certainly have a positive impact on the customer-brand relationship. The presentation should be consistent and natural, but with an emphasis on entertaining aspects. Engaging content, the possibility of interaction and the show element make customers appear in sales relations not only for purchasing purposes, but also because of unique experiences.

Creativity which is the art of creating unusual solutions and ideas is what will definitely come in handy when creating sales relationships. Searching for unconventional solutions will certainly help you break through the thicket of competition. An innovative approach, breaking the usual patterns and creativity will also be useful when conducting a sales relationship.

Comprehensive answer to all questions

Contemporary consumers are more and more demanding, so brands still need to raise the bar. It happens, customers ask many questions, the number of which may be overwhelming. Patience is one of the traits a presenter running a live sales should have. Users are bound to ask a lot of questions, and some of them will keep repeating. Composure and forbearance will surely help the host not to get upset. Customers are the most important thing at this point, so you need to learn to control your emotions. The multitude of questions during the sales relationship may result from the fact that users cannot use the entire spectrum of sensory experiences when shopping online. They cannot touch the fabric, smell the presented cream or try on a given piece of clothing. It leads them to ask questions because they want to make sure they are making the right choice.

You will definitely succeed!

Self-confidence affects many areas of our lives, both personal and professional. This feature is especially useful for live sales, which can sometimes be stressful and uncertain. Not everyone is born with the innate art of self-presentation and forum speaking, but everything can be learned. There are many training courses, podcasts and articles available on the Internet on how to control stage fright and how to develop the speaker’s skills. The live coverage has an element of unpredictability, so sometimes there can be small shortcomings. Customers prefer an authentic way of presentation rather than an artificial and unnatural message.

You need to know what’s up in the grass

The world of e-commerce is evolving quickly, so you have to keep up to date with new trends. Quick reaction and adapting to the current conditions is the key to success. It is no different in the case of live shopping videos. It’s worth watching and learning from the best! In order not to be left behind and not get ahead of the competition, you should constantly develop in this aspect. There are many inspiring materials on the market that will help you create even better sales relationships. On our blog, we regularly present articles on live shopping, which will be useful both for laymen and veterans of e-commerce topics. We provide substantive knowledge in the field of creating sales relations that will bring your business to a higher level. We are constantly expanding our knowledge in this area, and the content we present includes practical advice. We invite all those who want their sales live to attract potential customers to contact us. We will help you design a sales relationship with attention to every detail and share our know-how.

In order to operate effectively in the live sales model, it is worth constantly improving your skills. This requires knowledge, practice and continuous testing. We have presented only selected skills that will surely be useful in conducting sales relations. Albert Einstein said, “Knowing where to find information and how to use it is the secret to success.” We will successively publish content on our blog that will help you get to know live sales as much as possible. If you are looking for inspiration and want to develop your competencies in this field, you’ve come to the right place!

Want to learn more about how to implement live commerce in your store?

See also

What is live shopping and how to begin?

Świat cyfrowy zmienia się w zawrotnym tempie. Obecnie e-commerce sam w sobie nie jest już przewagą konkurencyjną, a poszukiwanie nowych, alternatywnych sposobów dotarcia do potencjalnych klientów jest koniecznością…

read more >